Mahindra has officially launched the new XUV 7XO in India at a starting price of ₹13.66 lakh (ex-showroom). This model is essentially the facelifted XUV700, now rebranded and upgraded to stay competitive against rivals like the Tata Safari and MG Hector. Test drives begin January 8, with deliveries for higher variants starting mid-January and base variants expected later. Before you rush to book one, here are five key things you need to understand. 
1. Pricing and Positioning
The XUV 7XO lineup begins at ₹13.66 lakh, which keeps it competitive in the premium mid-size SUV space. The range-topping AX7L diesel-manual variant is priced at ₹22.47 lakh (introductory, limited to the first 40,000 buyers). That means you’re still getting flagship-grade features and performance without stepping into luxury-SUV money. It directly challenges the segment leaders on value.2. Proven Powertrains, Strong Performance
Mahindra has wisely retained the engines that built the XUV700’s reputation. You get a 2.0-litre turbo-petrol producing 200 hp and 380 Nm, and a 2.2-litre diesel offering up to 185 hp and 450 Nm depending on the variant. These are among the most powerful in the segment, so highway cruising and overtaking won’t be a struggle. If performance matters to you, this SUV delivers — plain and simple.3. Big Design Refresh Inside and Out
This facelift is not cosmetic window dressing. The XUV 7XO receives a sharper front design with a new grille, updated LED lighting, and a connected rear light bar that gives it a modern, premium appeal. New alloy wheel designs and revised bumpers further improve its road presence. It finally looks as bold as it drives — something buyers in this segment expect.4. Loaded With Tech and Premium Features
Inside, Mahindra has doubled down on technology. The SUV now offers a triple 10.25-inch screen layout, wireless Apple CarPlay and Android Auto, the AdrenoX connected system, Alexa integration and advanced driver convenience systems. Luxury elements like a panoramic “Skyroof,” powered driver seat with memory, leatherette upholstery, cruise control and six airbags make it feel genuinely upmarket. Safety tech like a 540-degree camera system and blind-spot monitoring is the icing on the cake. If you want feature density — you’re covered.5. India’s First Alexa + ChatGPT Integration
This is the headline tech highlight. The XUV 7XO becomes the first car in India to integrate Alexa with ChatGPT-powered intelligence. That means smarter voice commands, better conversational assistance and more intuitive in-car interaction. If executed well, it moves beyond gimmick territory and makes real-world usability better — especially for navigation, reminders and infotainment control.Also Read: 3 Gadgets to Protect Your Car from Theft in Just ₹1000